I see it more and more in rap music videos these days. Recent examples include the video for “So Krispy”, the gangsta that’s rapping is sportin a couple different polos. And in DTP “Celebrity Chick”, in the party scene, the guys are wearing different Lacoste polos too. Also, I see a lot of thugs wearing it at the mall with matching caps and sneakers and it looks sick.

Now I see that Lacoste is becoming less on the preppy-side and becoming more ‘hood’. When people wear Lacoste, it speaks for itself.